Burnsed Trucking, a national leader in refrigerated freight and seafood logistics, today announced the appointment of Greg Banks as Chief Executive Officer, effective immediately. Banks succeeds Fred Baedorf, who is departing to pursue other ventures.

With over 30 years of experience in logistics, transportation, and operations, Banks brings deep expertise in sales, performance management, and customer-focused execution.

At Burnsed, he has led national accounts, freight coordination, and operational strategy across the company’s rapidly growing network, building on his prior experience as Director of Sales at J.B. Hunt Transport, where he oversaw major client relationships and national growth initiatives.

Building a Smarter Freight Model: Bridging Assets, Brokerage, and Agencies

“We’re positioned to offer solutions others simply can’t or haven’t even thought to,” said Greg Banks, CEO of Burnsed Trucking. “Our customers deserve more and we’re going to give it to them. This is a company with unique capabilities the market hasn’t fully seen yet. That’s where we’re going. We’re building a smarter, faster, more responsive logistics experience not just for today’s needs, but for where our customers are headed. With the right people, a renewed culture, and a relentless focus on service, I believe we’re about to show the industry what Burnsed is truly capable of.”

Burnsed’s hybrid model combines the control of a refrigerated carrier with the reach of a high-performance 3PL. Through Burnsed Trucking, the company owns and operates a fleet of refrigerated equipment, supported by highly trained drivers and specialized in multipick, multistop LTL seafood transport.

Burnsed Logistics, its 3PL division, expands capacity and geographic reach with precision brokerage services, powered by vetted carrier relationships, real-time tracking, and proactive communication.

Tech-Enabled Transformation: RFID and AI to Power the Cold Chain

When asked about the company’s tech-forward plans, Banks shared:

“We’re beginning early conversations to gain deeper insight into the entire fresh fish supply chain. Speed, transparency, tracking, and traceability are critical and development around RFID and AI technologies will be key components in driving productivity at scale.”

Burnsed aims to modernize one of the most fragile and overlooked segments in logistics the cold chain for fresh seafood by pairing experience, flexibility and physical assets with next-generation digital tools.