Dive Brief:
- Mazda’s U.S. market share increased to 3.1% in Q1 — the highest it has been since 1990 — according to its earnings presentation released Aug. 7.
- The growth coincided with record Q1 sales in North America of 146,000 vehicles, a 14% year-over-year increase, driven by Mazda’s CX-50 and CX-90 models.
- The company was able to increase production and sales volume of the CX-50 by adding a second shift at its Huntsville, Alabama, plant, which operates as a joint venture with Toyota Motor Corp.
Dive Insight:
Mazda sold 102,000 units in the U.S. last quarter, up 7% from a year ago, as it grew its number of next-generation dealerships in the country to more than 300.
“The level of commitment and optimism of dealers to the Mazda business remains high,” the company said in its earnings presentation.
The automaker expects the trend of robust U.S. retail sales to continue with its plans to introduce the new CX-70, a two-row SUV with a hybrid powertrain, as well as a hybrid version of the CX-50 this year.
Overall, North America led Mazda’s performance during the quarter, with a 14% increase in sales volume, according to the presentation. In addition to the U.S., the company also posted strong sales growth in Mexico and Canada, up 59% and 14% YoY, respectively. Mazda’s market share in Mexico is nearly 7%, contributing to its total 2.5% stake in North America.
For fiscal year 2025, Mazda aims to sell 600,000 vehicles in North America for the first time, and plans to use its success on the continent to drive global sales to 1.4 million units.
