General Motors promoted Duncan Aldred to SVP and president of its North American segment effective May 5, the automaker announced.
He fills the role vacated by Marissa West in August 2024, who held the position less than a year. Aldred will report to Rory Harvey, EVP and president of global markets.
“This change supports our strategy to offer our customers around the world unrivaled choice across our ICE and EV portfolio, from brands they love and trust,” Harvey said in a statement.
Aldred is tasked with building on GM’s sales momentum and “to respond with agility to a rapidly changing external environment,” the company said in the release. The automaker sold 693,363 vehicles in Q1, a 17% year-over-year increase.
In Aldred’s 33-year career at GM, he has held several leadership roles across the automaker’s U.S. and European operations. He most recently was VP of global commercial growth strategies and operations and prior to that was global VP of Buick and GMC, according to his LinkedIn profile.
GM credits Aldred for leading growth for its Buick and GMC brands, guiding GMC pickup sales to record levels and shifting Buick’s focus from sedans to SUVs.
Before heading up the Buick and GMC brands, Aldred was CEO of UK-based Vauxhall Motors and was VP of global sales, service and marketing for Opel.
