Honda, Hyundai, Mazda and Subaru sold more vehicles in February year over year, despite a dip in consumer confidence. Hyundai and Mazda had great months, posting their best-ever February sales in the U.S. Honda also posted strong sales last month, with sales soaring 38% month over month and 32.3% year over year.
Kia, meanwhile, saw sales decline year over year for the third consecutive month after setting an all-time sales record in 2023. The automaker’s SUV sales increased 6% year over year, making up 76% of total U.S. sales in February. However, slowing sales of the K5, Niro, Rio, Soul and Telluride, as well as the cancelation of the Stinger model, led to an overall decline.
Still, Kia remains optimistic about its future as three models, including the Carnival, Forte and Sportage, set U.S. sales records last month. The automaker expects its updated product lineup, including the refreshed Carnival minivan and K5 sedan, as well as its new flagship, all-electric EV9 SUV, to boost sales.
"Our innovative [electric vehicles] and electrified models are gaining market share and demand for our SUVs continues to grow,” Eric Watson, VP of sales operations at Kia America, said in a statement.
